| Our Internet Leads | Direct Mail Leads |
| Up front Costs | Only for the leads | Mailing list, printing, staff or out sourced time to write copy and design graphics, mail merge, fold letters and stuff envelopes, and postage
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Turnaround time | Instant - You get prospect data the moment they hit the submit button | 2-5 weeks
|
| Response rate | 100%, you only get interested prospects
| .05 to 5% |
| Cost | $8 per lead (Nationally) | Unknown based upon response rate
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| Quality | High - prospects have solicited us for quotes | Low - Prospects have been received solicited mail |
| Refund policy | Credit of all bad leads and disconnects | No refunds or guarantees whatsoever |
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Contracts | None - only month to month | From one time to annually |
| Minimums | No minimums | Usually several hundred to several thousand dollars |
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Timing |
Leads are spaced out on a regular basis, and get forwarded instantly as prospects fill out the form |
Leads flood in all one once, delaying follow up and creating bottlenecks |
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Conversion rates | High - you get prospect data while they are still shopping | Low - Many prospects have already got insurance, since it took the agent 2-5 weeks just to get their contact info |
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